In a significant move that is expected to add a new dimension to the Indian music and entertainment industry, Universal Music India has partnered with Bollywood’s leading production house Maddock Films. Together, they birth a brand-new music label affectionately termed ‘Mad for Mussic’. This unique collaboration promises to deliver innovation and creativity in the production and promotion of music-related content.
Maddock Films – A Trailblazer in the Indian Film Industry
Maddock Films, helmed by the renowned Dinesh Vijan, has a proven track record of creating some blockbuster Bollywood movies. Critical as well as commercial hits such as ‘Hindi Medium’, ‘Stree’, and the recent ‘Roohi’ underlie its prowess in connecting with the audience through unique storytelling combined with mesmerizing music. Therefore, the alliance between Maddock Films and Universal Music India could prove to be a game changer, providing an invigorating thrust to the vibrant music landscape of India.
Universal Music India – Strengthening its Foothold
Under the leadership of Devraj Sanyal, the managing director and CEO of Universal Music India and South Asia, the company has significantly contributed to the transformation and globalization of the Indian music scene. With ‘Mad for Mussic’, their latest venture will further solidify their already strong hold in the music industry, reinforcing their commitment to delivering quality music and nurturing new talent.
What ‘Mad for Mussic’ Aims to Achieve
Exploring the potential of ‘Mad for Mussic’, one cannot overlook the fact that both Universal Music India and Maddock Films are power players in their respective fields. This strategic alliance is expected to generate high-quality music content, reaching out to wider audiences, enhancing access and inclusion in the music-entertainment landscape.
Artists Development
Emphasizing on craft and creativity, ‘Mad for Mussic’ aims to provide a platform for developing and promoting new as well as established artists. The venture will magnify artists’ visibility, ensuring their talent reaches the right audience and receives the recognition it deserves.
Enriching Music Content
The force behind Mad for Mussic promises to produce innovative and engaging music content. By leveraging their combined expertise, they aim to deliver appealing and memorable musical experiences to audiences of all demographics.
Expanding Audience Reach
Through collaborative efforts, ‘Mad for Mussic’ wishes to widen its reach. Maddock Films are confident in leveraging their robust Bollywood connection while Universal Music India is set to utilize its global networks, multiplying the audience reach manifold.
In conclusion, the dawn of ‘Mad for Mussic’ sets the stage for an interesting time in the Indian music industry. Both Universal Music India and Maddock Films, with their standout reputation in their respective arenas, could redefine the mass music and entertainment industry of India.
